In theory--and only in theory--I appreciate the idea behind this Esprit campaign, what with having Esprit employees talk about their relationships with the clothes. In actuality...
...many of the featured employees sound sour and snotty and disaffected ("I watch crummy TV and enjoy the commercials because I can't believe how bad they are" "I can't stand trendies" -- yeah, you two are fun). And the clothes look like ass.
Sorry. This ad campaign has made me uncharacteristically sour and snotty. It's contagious.
And in all fairness, going for sushi and dancing to new wave music in an underground nightclub does sound pretty awesome.