Tuesday, October 7, 2014

Compagnie Internationale Express

First, there was The Limited. Then there was the Limited Express. Then, at some point in the eighties, Limited Express became Compagnie Internationale Express, which was all ersatz French and awesome. This ad describes it as "a dynamic and whimsically French shopping environment", which is accurate enough as far as it goes. Still, I vastly prefer this description from an old Los Angeles Times article, which describes the store decor as "a Robert Palmer video shot at the court of Versailles."

Express dropped the "Compagnie Internationale" part of their name years ago. They no longer play French pop songs whilst you shop. They make perfectly nice clothes, but it's just not the same.

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